Installing art in available storefront and interior spaces is an excellent way for property owners, business associations and civic economic development departments to draw attention to and develop interest in available retail spaces. It’s great for community members and businesses, because it adds color and vibrancy and can increase pedestrian traffic. It’s great for local artists, because it gives them another venue – and a unique one – to exhibit their artwork. Increasing the presence of art in the community benefits everyone.
INFORMATION FOR PROPERTY OWNERS
How do I find an artist?
The Arts Council for Long Beach has an online Artist Registry!
Who selects the art?
Many artists will want to install work they have already completed, but a property owner may discuss with an artist the type of art that will be placed in the property.
What is the minimum the property owner should provide?
The property owner can negotiate with the artist or arts organization what each party will provide. Examples of the types of things property owners should discuss with an artist include:
Generally, these programs are meant to be a collaborative effort, and in many instances use of the property is donated by the property owner while the artist donates his/her time toward the creation and installation of the artwork.
Duration of the Installation
This is negotiable and can be set for any amount of time both the property owner and the artist feel is appropriate. Things to consider include:
What if the property is leased and I need the space cleared for a new tenant?
How long will it take for the artist to remove the artwork?
What if the artist sells the art that is installed or needs to remove it for another purpose?
Will they replace it with something new?
Access to the Space
The property owner/manager will likely want to have access to show the space should they receive any inquiries while the art is present. The artist may want to host a reception or simply have access to the space. The artist should return the property back to the condition in which it was delivered.
Utilities and Storage
The property owner/manager and the artist will need to negotiate who pays for the use of utilities such as electricity, heating or air-conditioning while the art is on-property. Also, the storage of artwork and materials while the artist sets up and takes down the installation should be discussed.
INFORMATION FOR ARTISTS
How do I find a property owner to work with?
Walk around the neighborhood and find the retail spaces that provide contact information for leasing or renting. In some cases it may be a property management company. Be sure you have the exact address. You should not assume these properties have an interest in temporary art spaces. Please inquire directly with each property.
What are the expectations of property owners?
Generally, these programs are meant to be a collaborative effort, and in many instances use of the property is donated by the property owner and the artist donates his/her time toward the creation and installation of the artwork. It is important that an artist understand what the property owner is comfortable providing as part of this collaborative effort. This will vary with each individual property. In some cases, the property owner will want to have an assurance that the property will not be damaged and will be returned to the state in which it was delivered, and will want to have flexibility in having the artwork removed early, should the property owner/manager find a new tenant. Property owners may also want to have a role in selecting the art that is displayed to ensure they are comfortable with the content and the brand image they are trying to portray for the property.
How do you establish the value of artwork for insurance purposes?
The best way to establish a set value for your artwork is to list all of your materials and hours of labor. Be sure to take photos of the work for your record.